Mike Lazaridis, Inventor of BlackBerries

Mike Lazaridis - Inventor and Creator of the Blackberry Smartphone
Mike Lazaridis. Born March 14, 1961, in Istanbul Turkey. Actually, his full name is Mihalis Lazaridis. He was not a native of Canada. Her parents blooded Greek. At the age of five, he joined his family moved to Canada. They settled in Windsor, Ontario. Mike has demonstrated the talent, ingenuity and perseverance since the age of 12 years, in 1979, he won a prize from the Windsor Public Library because he had read all the books the library science collections. Since childhood he read opium.

Mike was lucky because the parents and the school environment is very possible he developed a talent and interest in electronics. In 1979, he began studying at the University of Waterloo, Ontario, Canada. It was here he began to pioneer the RIM (Research In Motion Limited). In 1984, during a student, Mike participated in the bidding race automotive giant General Motors. The project is designing a computer network system controller display. He won a prize and can work contracts worth 500 thousand U.S. dollars.

Mike is very serious in developing the company's. Before developing the BlackBerry, in 1999 RIM worked with RAM Mobile Data and Ericsson mobile phone companies are known in advance, develop Mobitex. This is a mobile data device pioneered by Ericsson.the results? Inter @ ctive Pager was launched 950. August 2000 began to be marketed this product. The size is about the size of bath soap. In the market it competes with SkyTel, a kind product - both two-way pager - owned by Motorola. This product is not successful in the marketplace.

Mike is a visionary and innovator Who are able to see far into the future and could create something that is needed by people to live comfortably in a state in desperate need of future exchange of information and data as well. Until finally he managed to make a smart gadget which can meet the needs of exchange of information and data in real time either by sending text, voice, and even Push mail. However, problems occur when the product will be launched, namely the problem Brandmark or trade names of products. At that time cursing RIM Lexico Branding services in California. A famous brand consulting company in America but still could not find a name that fit, easy to remember and has a high sales value. After a long think and see the shapes and logos on the product tercetuslah name "Blackberry". "BlackBerry easily attached in memory, better than names like ProMail or MegaMail," said Placel (Lexico Leadership Branding California)



Blackberry name was taken after seeing the logo image in the form of granules as well as the color of these products are jet black. And with the brand name carries a BlackBerry is now sold almost 100 million units in 91 countries, working with 500 operators, and controls 20.8 percent of smart phone market. Only outdone by Nokia Syimbian OS.

Activity increasingly crowded and increasingly honed his business talent after receiving a contract worth U.S. $ 500,000 from General Motors (GM). His job is to build a computer network control display at the auto giant ..

However, there are unique facts in this story. That behind the success of RIM's BlackBerry as the printer turned out to Mike Lazaridis is a Student Drop UOT. He was a maniac since childhood tinkering with electronic goods, but did not finish college in Electrical Engineering majors. He in-drop out, only two months before graduation at the University of Waterloo, Canada. He prefers busy with the company he founded while in college.

Certainly not excessive Lazaridis also juxtaposing the name with the owner of Microsoft, Bill Gates, and the owner of the social network Facebook, Mark Zuckerberg. Therefore, the cold hands they could produce products barn in a relatively short time and became an icon of human lifestyle.

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